A Well Planned Communications Campaign for the Introduction of a New Recycling Service: Cheshire West and Chester Council

5th December 2016

WRAP were approached by Cheshire West and Chester Council to provide insights and guidance to support the introduction of their new recycling service.

Key points
Recycling rates increased from 34% in 08/09 to 48% in 09/10. Overall, recycling increased by 3,302 tonnes, of which 1,389 tonnes was dry recycling and 1,913 tonnes was composting
Participation in the service rose to 96% following the introduction of the new service
The media campaign resulted in more than two million visual contacts



The existing service was felt to be complicated for residents, with up to three collection days and different collection frequencies for different containers. The new scheme offered a blue 240l bin instead of the existing three bags, with an inner caddy for recycling glass and household batteries.

The new service was aimed at encouraging participation by moving refuse and recycling collections to the same day, with weekly refuse in a new 120l bin and alternating garden and recycling collections. It involved using the existing garden waste bin as the new residual bin, which presented particular communication issues for the council to avoid confusion and contamination.

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