Empowering, not nannying
23 April 2008
Jeremy Clarkson has a brilliant knack of cutting through to the heart of a big issue in a no-nonsense and attention-grabbing way. So when I saw him describe WRAP as "sinister Government agency" in a newspaper column I immediately paid close attention.
He complained about WRAP's campaign to point out the vast amount of food we waste needlessly each year. His point was that telling people not to buy so much, waste so much or even leave food when you were full was the nanny state at its worst. We should each be trusted to take our own decisions.
I agree we should all take our own decisions and I certainly don't want the nanny state telling us what to do. But the campaign isn't like that at all. When we published our research showing the UK wastes 6.7m tonnes of food a year, there was a huge public reaction. People simply didn't realise how much was being wasted and asked for practical advice and tips on how to reduce their food waste.
That campaign has touched a nerve. Partly it is because food waste makes a significant contribution to global warning, through the energy which goes into producing and transporting it needlessly and the methane created when discarded food rots in the ground. However it is also because consumers see it as yet another icon of a throwaway society at a time when we are understanding the need to put greater value on our natural resources.
WRAP's role is to research resource issues such as food waste and recycling and make it easy for people to take action if they want to.
I believe the vast majority of us do.
- Posted in:
- |Climate change |Food |Fruit and Veg

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jt
July 18 2008
Jimbo
May 08 2008
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May 08 2008
Adrian
May 08 2008