What we do

WRAP is a catalyst for positive economic and environmental action. We work uniquely, and by design, in the space between governments, businesses, communities, thinkers and individuals – forging powerful partnerships and delivering ground-breaking initiatives to support more sustainable economies and society. We are world leaders in establishing the facts, getting the right people working together, then converting ideas into action and delivery on the ground.

We drive change in areas where we can make the biggest difference. Our priority sectors are:

Underpinning all our priority sectors is resource management, our focus on maximising the value of waste by increasing the quantity and quality of materials collected for re-use and recycling.

WRAP’s reputation is founded on:

  • Compiling and analysing the evidence to help our partners build a case, seize opportunities and overcome challenges. 
  • Ground-breaking voluntary agreements that unite organisations behind common sustainability goals.
  • Consumer campaigns that go beyond awareness, changing behaviour and empowering people to act. 

Research and evidence

Carefully building and understanding the evidence is the foundation of everything we do.

Our ground-breaking research is trusted by hundreds of business, governments and charities in the UK, Europe and beyond. 

WRAP’s Barriers to Recycling at Home helped hundreds of local authorities build an evidence base and coherent strategy to get communities engaged and committed to recycling.

Our report, Switched On to Value identified £1 billion of unused electronics in UK homes. We demonstrated that extending the life of electrical products would reduce returns, saving businesses £400 million a year. 

Reducing Food Waste by Extending Product Life demonstrated the business case for preventing food waste by reviewing and extending product life. Drawing on the report’s findings, Tesco saw an opportunity to source fresh produce more quickly, helping them to offer their customers products that stay fresh for longer.  

Valuing Our Clothes provided the first ever deep insight in to the financial and environmental impact of clothing. It revealed that UK households own £30 billion worth of unused clothing and has informed the development of our Sustainable Clothing Action Plan (SCAP). 

Voluntary agreements 

WRAP brokers and manages sector-wide voluntary agreements, accelerating change in ways that governments, individual companies or community groups cannot achieve on their own. We forge powerful partnerships, bringing together organisations that would not normally work together to work towards common goals. 

The Courtauld Commitment 2025 is an ambitious voluntary agreement that brings together a broad range of organisations to make food and drink production and consumption more sustainable. It builds on the success of the Courtauld Commitments 1, 2 and 3 in preventing waste and avoiding carbon emissions. 

The Hospitality and Food Service Agreement was created to take collective action on the 1.3 billion of meals wasted every year in the UK. We now see an industry commitment to innovation and change. In 2013 alone, the agreement significantly increased re-use and recycling, and prevented £10 million worth of food from being thrown away. 

The Sustainable Clothing Action Plan (SCAP) brings together industry, government and the third sector to reduce resource use and improve the sustainability of clothing. The agreement targets every stage of the clothing journey, bringing together retailers, brands, re-use and recycling organisations, charities and NGOs, who collectively make up over 40% of UK clothing sales.

The European Clothing Action Plan (ECAP) will deliver business and environmental benefits by reducing the carbon, water and waste footprints of clothing. The agreement supports collaborative action in the EU, China, Hong Kong and Bangladesh. 

The Electrical and Electronic Equipment Sustainability Action Plan (esap) creates a collaborative framework to help change how electronic items are designed, manufactured and discarded. WRAP has shown that even modest changes can deliver significant commercial and environmental benefits. Working with our partners to increase re-use by just 10% would save 30,000 tonnes of vital raw materials and avoid 220,000 tonnes of carbon emissions.  

Consumer campaigns

Our consumer campaigns empower individuals to take action through inspiring messages and practical advice. 

Love Food Hate Waste is delivered in partnership with major UK supermarkets. The campaign gives individuals the information they need to recognise and tackle food waste. Our ground-breaking work is now reaching international audiences in the UK, Canada, Australia, New Zealand and Saudi Arabia.

Love Your Clothes offers practical advice to help people make the most of their clothes, as well as demonstrating the benefits of repairing, re-using and recycling them. 

Recycle Now provides information and advice to help individuals recycle more. It is the national recycling campaign for England, used by over 90% of English local authorities.

Our work with businesses 

WRAP’s Love Your Clothes campaign worked in partnership with leading home removals Pickfords to keep used clothing out of landfill. Working with Clothes Aid, they developed a service to encourage people to donate their unwanted clothing to charity on move day. For every tonne of good quality clothes and shoes collected, the NSPCC receives £300. 

Grants and financial support 

Working closely with our funders, WRAP designs and delivers grant programmes to promote and encourage waste prevention, resource efficiency, renewable energy and the sustainability of products and materials. Designed in consultation with funders and stakeholders to achieve clear objectives, our grants are open to businesses of all sizes.

Each funding offer is supported by comprehensive guidance and we operate a fair, transparent selection process with a focus on value for money.