WRAP JOINS FORCES WITH THE SCOUT ASSOCIATION TO LAUNCH RECYCLING CHALLENGE

17th February 2016

Beavers, Cubs, Scouts, and Explorer Scouts compete to increase recycling 

New recycling challenge between Recycle Now and Scouts supports Environmental Conservation Activity Badge 

A new collaboration between WRAP’s Recycle Now campaign and The Scout Association sees Beavers, Cubs, Scouts and Explorer Scouts across England and Wales take part in an environmental challenge, recycling packaging materials from all around the home.

The ‘Ready, Set, Recycle’ challenge tasks troops with recycling as much plastic, paper, card, metal and glass as they can at home over the next four months. It also contributes to the Environmental Conservation Activity Badge for young people in Scouting. Members will learn which items can be recycled in their houshold collection, along with having access to recycling facts and tips to help complete the challenge. 

Beavers, Cubs, Scouts and Explorer Scouts are tasked with finding new and creative ways to recycle more at home, while documenting their journey with photos, videos and diaries. To add to the element of competition, Scouts can track one another’s progress online via The Scout Association website. The Scout Group which recycles the most items will be awarded a group activity prize and goody bags from Recycle Now. 

To help Recycle Now partners support the challenge and engage with local troops ‘Ready, Set, Recycle‘  editorial and digital materials are available, partners should contact  partnerenquiries@wrap.org.uk to request. 

Marcus Gover, Director at WRAP said “The ‘Ready, Set, Recycle’ challenge is a positve way to engage the whole family and get them recycling more at home. We see this campaign as an excellent opportuity for our partners to demonstrate how they are helping local communities to understand more about recycling and contribute to improving the quantity and quality of what is collected. 

“The Scout Association is well-known for the work it does to encourage young people to help their local communities, so we are extremely pleased to also be supporting the Environmental Conservation Activity Badge."

Hannah Kentish, UK Scouting’s national Youth Commissioner said: “We’re always encouraging our young people to make a positive impact within their local communities. It’s a great way to help make the world a better place. 

“Preserving our environment is very much part of Scouting’s core values. With the help of Recycle Now, we’ll be encouraging our young people and their families to recycle as much as possible”. 

Environment Minister Rory Stewart said: “As the future custodians of our environment, it is hugely important young people start enjoying and valuing nature and their surroundings at an early age.

“I welcome this competition which will give young people across the country the chance to learn about recycling in a fun and rewarding setting.” 

Minister for Natural Resources, Carl Sargeant said, “I’m delighted that young people across the country will be rewarded for their recycling efforts through the Environmental Conservation Activity Badge, and I hope they can take their recycling knowledge into the home and bring with it the excitement of a challenge.”

The ‘Ready, Set, Recycle’ challenge will run until end of May 2016, for more information visit www.scouts.org.uk/recyclenow. This collaboration with The Scout Association is part of the consumer focused activity being delivered by Recycle Now which focuses on key materials; paper and card; metal and glass; and plastics. 

ENDS 

Notes to editors:

The ‘Ready, Set, Recycling’ challenge runs until Friday 27th May 2016

Scouts of all ages can track their progress online by visiting scoutsrecycle.org.uk

Follow the challenge on Twitter and Facebook using #ReadySetRecycle

 

For further information contact:

Stephanie Campbell - 01295 817 859 - Stephanie.campbell@wrap.org.uk

 

About Scouting:

The Scout Association was founded on 1st August 1907. 

Adventure is at the core of Scouting, and the Association passionately believes in helping their members fulfil their full physical, intellectual, social and spiritual potentials by working in teams, learning by doing and thinking for themselves. 

Over 200 activities are offered by Scouting around the UK, made possible by the efforts of more than 100,000 volunteer leaders. This has helped make Scouting the largest co-educational youth Movement in the country.

Last year, The Scout Association launched the biggest revamp of its youth activity programme. The Movement launched 165 new and updated badges for its youth members (aged 6-18 years), which creates a new total of 250 badges.

One of the challenges that the Scout Movement faces is finding more volunteers to plug the current gap.  At present there are over 40,000 young people on waiting lists across the UK.

Adults working in Scouting contribute in excess of 364 million hours of voluntary work each year to their local communities. 

The number of volunteers working for Scouting is bigger than the combined workforces of the BBC (20,000) and McDonalds (67,000) put together.

Worldwide Scouting has 40 million members both male and female and operates in nearly every country in the world. 

For further information about UK Scouting, please click on: http://scouts.org.uk/home/. 

 

About WRAP:

WRAP’s vision is a world where resources are used sustainably. We work with businesses, individuals and communities to help them reap the benefits of reducing waste, developing sustainable products and using resources in an efficient way.

Established as a not-for-profit company in 2000, WRAP is backed by government funding from England, Wales and Northern Ireland.

Recycle Now is a campaign to encourage people in England to recycle more things more often. Six out of ten of us now describe ourselves as committed recyclers, compared to less than half of us when the campaign began in 2004. 

More information on all of WRAP's programmes can be found on www.wrap.org.uk and for more information on the Recycle Now campaign visit www.recyclenow.com

Contact

Stephanie Campbell

Consumer Campaigns PR & Project Manager – Recycling
01295 817859